Consumer Brand — Asia-Pacific
AI Diagnostic + Integration · 8 weeks · Multi-function rollout
Situation
The company had licensed an enterprise AI platform and run a pilot with one team. The pilot stalled — low adoption, unclear ROI, and no governance framework. Leadership was considering canceling the investment.
What we recommended against
Restarting the pilot. The pilot hadn't failed because of the tool — it failed because no one had mapped which workflows the tool was supposed to change. Running another pilot without a Workflow Map would have repeated the same failure.
Approach
Started with a Workflow Map rather than restarting the pilot. Diagnosed which workflows could absorb AI, which needed support without full automation, and which should remain human-only. Built the integration with governance controls — cost ceilings, output review, escalation paths — and designed the manager cascade and training program to drive adoption.
Outcome
The rollout expanded from one team to three functions. Adoption held through the week-eight calibration check. The governance framework satisfied IT and risk without slowing the teams using the tools.
"The first pilot failed because we picked a tool and hoped people would use it. The second time, we mapped the work first. That was the difference."
— General Manager
Takeaway A stalled pilot is usually a missing Workflow Map, not a wrong tool.