Website and Product Messaging — Global Manufacturer
Senior Copywriting · Global manufacturer · Web, product, and campaign copy
Situation
The company's website and product messaging was technically correct but awkward and translation-driven — written by non-native English speakers and never given a professional editorial pass. Leadership and sales teams couldn't use the copy externally without further revision.
Approach
Rewrote the full website and product messaging — preserving the original intent and technical accuracy while producing natural, executive-ready English. Aligned the brand voice across web, product descriptions, and campaign materials.
Outcome
Market-ready English that leadership and sales teams could use without further revision cycles. International brand voice strengthened for non-native teams. Back-and-forth editing cycles on high-visibility content eliminated.
Takeaway Non-native English copy that's technically correct but reads as translated costs the brand credibility with every page view.